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Findability - It's Important!

By Drew Meyers | August 9, 2007

Many home buyers - 70% according to the California Association of Realtors study - use the internet as an integral part of the home-buying process. They aren't just looking for homes, they are looking for agents too. In an age where buyers and sellers are doing their research online, it's important to always, always be findable. Further, when a potential client is seeking advice or help and finally enters the "find an agent" mindset, your name needs to be either on their mind or easily discoverable. Or, in the event that someone is specifically looking for you by name (maybe a friend of theirs gave them your name), you NEED to be quickly and easily findable wherever that individual may be online. There are numerous real estate websites that allow you to create a free profile - such as Zillow (my employer), HomeThinking , Trulia , TopAgents , ActiveRain , StreetAdvisor , etc - and are aiming to make real estate more social. Keeping a presence on all of them becomes a task that likely seems to grow by the week. Similar article. Real Estate Investing - The real estate investors #1 source for flipping houses, real estate investing, fixer uppers homes and hard money lenders, RehabList.com.

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